Customer Value Analysis: All of our projects begin with what your customers value. We learn this through any means possible; surveys, current website analytics, online reviews, and long-established psychology principles. We apply our learnings throughout the strategy, deployment and optimization process.
Key Persona Development: A lot of money is wasted chasing customers that just aren’t yours. This is a common pitfall in digital, because the brand is physically disconnected from the customer. We bridge the gap by developing 3-5 customer personas we are confident you can effectively reach.
Competitive Differentiation: Your customers have options, and winning out over the competition means being honest with your advantages and weaknesses. We identify the aspects of your brands that will set you apart from the competition.
Design Audit: Good design is that which fits the purpose. Your brand may benefit from sleek minimalism or fun interactions. We’ll ensure our creative suits your specific needs.
Objective :: Product Fit: A startup testing a new product hypothesis does not need the same support stack as a multi-national merchandiser. We develop and deploy exactly what you need to meet your current objectives, with room to scale later on.
Channel :: Goal Fit: Treating a Facebook user like a Twitter user and using the same creative from your Google ads is the shortcut applied by many agencies. We customize creative by understanding what your audience would respond to on each channel.