Small Time Agencies With Low Overhead and an In House Team are the Future of the Web Industry.

By September 9, 2015 August 3rd, 2016 Business
small agencies are powerful comic by indu reddy

Large scale agencies cannot compete with the flexibility, cost, and quality of the small agency powerhouse.

We are starting a trend. The trend of the no bullsh*t web agency that allows you the luxury of letting us do what you want us to do, without confusing the process with what you think you want us to do.

The result: you receive a product that you love, with a much lower cost and a wicked fast turnaround time. Our clients are happy.

Why?

Because we require our clients to trust us. We ask our clients to acknowledge we are the comprehensive web design experts here.

How?

We listen to client needs and personalize the experience to let them know they are in good hands. As a small agency, they have the benefit of meeting all the people responsible for their brand on an individual level.

The future of business is utilizing resources available to you.

This solves the problem of people trying to make decisions they are not qualified to make.

I don’t go to a restaurant and tell the chef how to cook the food. I can however describe how I want the food to make me feel, what direction I’m headed, and what appeals to me the most. A good chef will prepare me a meal that delights my senses and lets me know beyond doubt that I have been heard.

For Small Web Agency Teams: What if your Client isn’t happy?

Hey, there’s always the chance you land a client that will never be happy. This is a client that requires control over every aspect of their project. This is a client that demands to see only work they have articulated in detail. This is a client that is unhappy with the work they have articulated in detail. This client does not know what they want, and will not allow you to give them what they want. This is not a client you want to work with. This is a client that wants the large scale agency.

Handle the situation with kindness. Handle the situation with patience. Be humble. Brush off the bad experience and learn to quality control your clients before you start work with them.

But let’s call it a 99% happy client list.

This is our small agency policy. In order for clients to trust our judgement in making their beliefs a reality that represents them, we first take our turn listening and learning about their wishes. Just like that chef.

Large scale agencies take more time, cost more money, and don’t make up for quality.

“This [large scale agency model] is highly inefficient. It encourages duplication, and clients end up paying for distribution, not for Big Ideas.”

-Forbes, The Right Size Agency Is Pretty Small: Seven People, To Be Exact

Large agencies have become convoluted with multiple networks, multiple tiers of power, and too many teams. Multiple team coordination leaves room for more errors. Bad in house communication results in the client paying for agency errors all while the process takes a longer time to make up for these inefficiencies.

The truth of the matter is, when a company goes through a large scale agency, they are paying a larger amount of people to do the same amount of work, costing more money and more time.

According to Forbes, major marketing firms hiring agencies believe across the board that, “small agencies are more creative than big shops.” A larger amount of people use a smaller amount of talent, and BAM: creativity is lost to bureaucracy.

As a small time agency with a powerful in-house team we can handle large-scale projects with a low overhead cost.

We are our own designer, project manager, developer, copywriter, and SEO analyst. We are able to provide corporate level work regularly priced in the $100,000’s for a fraction of the cost and a small fraction of the time. This not only saves client dollars, but hundreds of hours of client company time as well.

There is no meeting to schedule a meeting. There is no miscommunication between the copywriter and designer. Work begins after the initial meeting. Everyone on the team is always on the same page, and most importantly, client wishes never get lost in large scale corporate chain models.

We are one powerful team. We are the small agency. And we are the future of the web industry.

Judson Abts

About Judson Abts