Mandarin Oriental Hotel Group has a number of celebrity fans who are a major draw for guests who follow them. However, with no user friendly platform to push video content the Group spent large budgets and time on, the content was overlooked and underutilized. We created a landing page for users who clicked celebrity ads that introduced the brand, hotel property, and celebrity interest as a cohesive story to lead to increased hotel bookings.

Project Goals

  1. Make award winning print campaign interactive
  2. Place the brand-level campaign in context of the relevant hotels and booking

Successes

  1. Bounce rates reduced by 50%
  2. Video views increased 1200%

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