We’re creating a product that will make it easier for brands unfamiliar with social media advertising to make their first of (hopefully) many campaigns by giving them context relevant to their specific interests, audience, or message. The product retrieves content that is of interest to you, your current customers, and prospective new customers, so that your business can capitalize on the discussions already being had on Twitter. It captures hashtags, sentiment, and topics that you can use in composing a Promoted Tweet, allowing your ad to fit seamlessly in Twitter timelines. Beta release in late 2016.