With digital downloads surpassing physical media, Walmart needed a solution that could drive in-store CD sales, deliver an interactive digital shopping experience, and have the potential for viral sharing. Originally sponsored by T-Mobile, the new Soundcheck featured original branded music videos and a new gamification strategy that allowed visitors to earn points for viewing, sharing, and purchasing that were then redeemable for original merchandise.
- Increase in-store sales
- Cross-promotion between content creators, retailers, and social media influencers.
- User Experience